![]() ![]() The module develops the principle that decision making can be enhanced and innovation more likely if the attitudes and processes of design are applied to organisational decisions, services and activities. Concept testing then helps reveal the match between the problem and the solution. User experience, interface design and prototyping are used to enhance the quality of communication and the explanation and sharing of ideas. Drawing on Design Thinking, a creative problem solving approach and technique, you will learn to examine and redefine problems through close observation, and investigate the use of empathy with users. Practical project tasks will give you the opportunity to develop or enhance your digital design software skills through the creation of visual concepts, hacks, short/long form video narratives, content creation for social and experimentation with VR and emerging platforms to explain the possible visual identities of an event, campaign or product. You are simultaneously introduced to a fundamental set of conceptual and practical, thinking and decision tools. You will be introduced to theories on perception and communication and will apply them to the analysis of persuasive visuals used in advertising communications and marketing messages. This module builds the skills and understanding needed to create and deliver effective visual and verbal communications, through Design Thinking. Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the creative and cultural sector.įor examples of what our students are up to on the course, check out our Insta. You'll also have lots of opportunities to work on live projects with creative companies and institutions, as well as being able to work with your classmates in our student-powered creative agency, Studio KT1. You will have creative freedom and be encouraged to undertake non-commercial creative projects. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. ![]() You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will develop practical, conceptual and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects. ![]() This course prepares you for a career in art direction in the creative industries. ![]()
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